What: Groov enables consumers to create custom insoles quickly and inexpensively that conform to your feet in 3 dimensions, making any shoe into your most comfortable shoe.
Why: Insoles are expensive, and generally don't conform perfectly to your foot's unique measurements. Consequently, most people walk around in uncomfortable shoes and just learn to live with it.
How: Position the product as a leading edge tech company vs something an orthopedist might prescribe: ugly, expensive, and like a medical device.
Groov personalized insoles -- DTC fully integrated campaign.
