What is your brand's higher purpose that will motivate people to bond together into a community, and sell your products or services better than you could yourself... all without being paid!?

What does your brand world feel like, look like, sound like, smell like? Our inspiration is Hollywood, not brands.  JRR Tolkien studied ancient languages and customs before creating his own world with its own civilizations for Lord of the Rings.

Working off the brand world template, we will create web sites, ads, social media posts, POS, trade booths, etc. And all feel like they came from the same place (because they did).

As we go to market, our priority is to find out what works, and then scale that. Every touch point should adhere to two metrics: the immediate KPI, and secondly making a deposit into the long term brand bank.