Cash plus stock or other performance incentives.  

As entrepreneurs, we are used to accountability. As David Ogilvy once said: 'we sell, or else.'

Incentives:
We are expert at reverse engineering to specific outcomes...
By project or retainer.
Revenue /ROAS
Brand metrics
Valuation or exit price
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Branding design
We have had over $1 billion in exits.
Our results are not just CMO-friendly, they are CFO, CEO, and boardroom friendly!